Posted by: Rebecca Kotz
in Facebook on Aug 31, 2010
Managers and business owners know that Facebook is a business tool, but may not know why. They just know that “everyone else is doing it.” There are four reasons that I’d like to share with you today ....
1. Brand Visibility.
With 500+ million users, there are a lot of people ready to engage with you. The more “likes” (fans) of your business page, the greater your visibility to Facebook users. Facebook pages provide a web presence that empowers businesses and nonprofits with capabilities similar to a website. You can consider your Facebook Page as your “second” website because it allows for a message board, custom html or flash for creating a custom design, photo gallery to display products, event calendar to notify about upcoming events or take registrations, and much, much more!
Posted by: Rebecca Kotz
in Site of the Month on Aug 22, 2010
Shelterhouse is a non-profit organization serving Midland and Gladwin counties that's committed to providing safety, shelter, advocacy and counseling to survivors of domestic violence and sexual assault. We worked with Shelterhouse to provide a new website primarily focused on helping potential Shelterhouse clients easily access the website to gain knowledge and help.
From a marketing standpoint, the website is now their primary vehicle for communication about the organization, with web pages for news, events, what’s happening, and more. It also provides means for easier volunteer sign-up with an online form and for easier donations with an online donation system. And don't forget to check on the educational resources pages for information and links to great articles and studies.
Posted by: Rebecca Kotz
in Facebook on Aug 04, 2010
Do you want to know how to get the most from your Facebook personal profile for business? Many professionals are worried about wasting time on social networking sites, but the truth is there is a lot to gain from these interactions. Below are 6 tips to help you create a complete and compelling profile to better manage your Facebook presence for business.
Tip 1: Complete Your Info Tab
Posted by: Rebecca Kotz
in Facebook on Aug 03, 2010
So, you're creating a business page on Facebook... how do you pick the name for that page? Should it be the name of your company? A favorite product or service? Your tagline or motto?
Big companies with several brands or an international presence might create a separate page for each brand and/or each country. If you're a small company, you should only need one Facebook page and you'll probably want to use the company name. But what if it is already taken by another company? What do you do then?
Posted by: Rebecca Kotz
in Site of the Month on Jul 20, 2010
Alden B. Dow Home & Studio is a National Historic Landmark located adjacent to Dow Gardens in Midland, Michigan. This home and studio, designed by Alden B. Dow in the 1930s, was revolutionary in architecture and design for its time - and it is a fascinating place to visit and tour!
To help immerse people in the experience of Mr. Dow's vision, we've created an interactive website to include many new capabilities and design qualities. At the bottom of every page, you'll see his philosophy and quotes.
The new website includes:
Posted by: Rebecca Kotz
in Social Networking on Jul 15, 2010
Microsoft has released a new capability for Outlook (both 2003 and 2007) that allows users to access their Facebook social network (as well as MySpace and LinkedIn) from their email inbox!
In Microsoft’s blog post, they describe the following capabilities available in this plugin:
Posted by: Rebecca Kotz
in Site of the Month on Jun 07, 2010
Hydro Kare, located in Flint, MI on Miller Road, has 15 years experience in hydroponic gardening. They "kare" about the success of your indoor gardens, vegetables, herbs and medicinal needs. Their storefront is beautiful and clean, which is why we represent photos of their store right on their new website homepage.
In this basic website design and structure, the client added all the content and maintains the content themselves!
On the website, visitors can:
Posted by: Rebecca Kotz
in Website Design on Jun 07, 2010
If you have a website and you’re not getting the traffic or results you want, what do you do? You could look at redesigning your website and add new features to increase the “calls to action” to empower your customers to contact you, submit requests, live chat, order online, etc.
But what if your website is already good or you don’t want to redo your website right now? Below are three options that can help people discover or rediscover your business and drive more traffic to your website!
Posted by: Rebecca Kotz
in Facebook on Apr 29, 2010
Are they “fans” or “likes”? With the recent change in Facebook, many people are confused about what to call Facebook business page fans. Facebook changed the way people are described when they click to become associated and participate in a Facebook page. They now count these users as the number of “People Who Like This Page.” The “liking” part makes more sense because of how Facebook users already interact, share and communicate. A huge reason for the change is Facebook wants to empower websites with “like” buttons to push more and more interactions back to Facebook.
Bottom line: Even though they click “like”, these people are still fans. So, a major goal for your business Facebook page is to continue to increase the number of fans.
Below are 3 tips to i
Posted by: Rebecca Kotz
in Social Networking on Mar 15, 2010
Online videos are a “hot” commodity that can bring real value to your business or nonprofit website. Not only do they help convey your message more effectively than text or photos, but they also give you a better online footprint!
Videos (like those posted on YouTube) are indexed by search engines. Videos can have a greater chance of being on page 1 than regular page text! It is estimated that for keywords that Google provides video results, you are 50 times more likely to appear on page 1, compared to regular website text.
