VantagePlastics is a manufacturer located in Standish, MI that specializes in custom thermoformed products, including returnable packaging, pallets, custom consumer goods, recreational products, food processing trays and commercial parts. Their new Web 2.0 website includes the following capabilities:
Posted by: Rebecca Kotz
in Facebook on Nov 01, 2009
When a person joins Facebook, they have a personal profile. When a business or organization joins Facebook, they have a Fan Page or Group. Many times, I've seen businesses make the mistake of creating a personal profile for their business. Most of the time, it's because they didn't even know that there is a different "spot" for businesses on Facebook.
If you're looking to create a presence on Facebook to begin seeking all the benefits of the interactions, increased website traffic, personal connections, advanced tools, etc., then you need to understand "which type" of page you need to create. Below is an outline of some of the differences between the a Fan Page and a Group:
Posted by: Rebecca Kotz
in Site of the Month on Nov 01, 2009
Christenson & Fiederlein, PC is an attorney firm located in Flint, MI that specializes in Real Estate, Construction, Business and Corporate Transactions/Disputes, Probate and Estate Planning, Criminal Law/Drunk Driving, and Bankruptcy. As a successful law firm representing clients throughout Genesee County, Oakland County, and Michigan, they needed a website to be a real tool for their customers. Their new website includes these new key features:
Interactive google maps for their two office locations (Flint and Troy, MI)
Blog (that the lawyers can post to by logging into the website)
Google analytics (to track traffic, keywords, time on website, etc.)
Interactive testimonials on the homepage
Employee directory
PDF documents to empower their customers with information and the forms they need
Resources section with loads of great online tools and resources that their customers can use
Before
Posted by: Rebecca Kotz
in Social Networking on Oct 06, 2009
There are hundreds of social media sites, with more being born every day. The changing nature of online technologies means a new tool may already be popular since the writing of this article! It is hard to say what will happen next because no one can plan or regulate social media. However, there are three places that every business should explore using today: LinkedIn, Twitter and Facebook.
LinkedIn
LinkedIn is a social networking tool for professionals. Some businesses today are training their employees to use LinkedIn to increase their personal networks and business opportunities. It is the “new rolodex,” helping professionals stay connected as people move from job to job. It’s also a great way to connect with others to ask questions and advice, poll your target audience, share your experiences and post news about your business or industry.
Posted by: Rebecca Kotz
in Site of the Month on Oct 05, 2009
Women in Leadership Mid-Michigan has grown very quickly over the past few years and finally needed a complete redesign of their website, including new capabilities and a new brand. We built a social networking membership website to enable networking among the members and an easy way to "get business done." Members have their own username and password. Once they login, they have access to ...
- Update their profile, photo, and contact information.
- Register for upcoming meetings and events.
- Post news and information in the discussion board.
- Connect with other members through the membership directory.
- Chat live online with other members who are currently logged in.
- Post comments and testimonials about every meeting.
- Renew their yearly membership subscription.
Before
Old Town University is a new company in Saginaw and is home to Old Town Scrapbooking Loft as well as a non-traditional learning environment. They offer classes in Professional Development, Art and Design and Personal Growth. 
