Posted by: Rebecca Kotz
in Website Design on Jun 07, 2010
If you have a website and you’re not getting the traffic or results you want, what do you do? You could look at redesigning your website and add new features to increase the “calls to action” to empower your customers to contact you, submit requests, live chat, order online, etc.
But what if your website is already good or you don’t want to redo your website right now? Below are three options that can help people discover or rediscover your business and drive more traffic to your website!
Posted by: Rebecca Kotz
in Website Design on Feb 25, 2010
On a daily basis, I'm talking with businesses about their websites. When they ask "What do you think about our website?", I respond with the question "What results do you get?" A common thread amongst businesses is they don’t know what their website is doing for them. Many times, they don’t even know how much traffic they’re getting. If you’re unsure about your website, consider these four important elements: analytics, navigation, processes and lead capture.
Business Website Basics
Ask yourself the following questions about your website:
Posted by: Rebecca Kotz
in Website Design on Dec 06, 2009
Does your business website empower your business with the capabilities, functionality and flexibility that you need? Below are a list of ideas on how you can boost your website to be a real business, sales and marketing tool! Feel free to click on the links to see examples of the ideas presented.
Posted by: Rebecca Kotz
in Website Design on Aug 03, 2009
If your website is just a copy of your sales brochure, it is not being fully utilized. Websites need to be Web 2.0... dynamic, interactive, collaborative, interesting, continually updated ...
Below are 13 ways that you can use your website to help your business:
Posted by: Rebecca Kotz
in Website Design on Apr 16, 2009
Below is a list of good resources to use in researching web marketing strategies:
Posted by: Rebecca Kotz
in Website Design on Apr 14, 2009
"70% of U.S. households now use the Internet to find local merchants and services, which is equal to the percentage that go to newspapers" (March 2005, The Kelsey Group). What does that mean? When someone searches for products or services that you offer, there is a high probability that they are searching for a solution near their office or home. Therefore, it is important to optimize for local searching. If you wanted to buy flowers to pick up and bring to someone, would you search for "florist shop" or would you be more targeted and search for "florist shop in Saginaw?" Apply that concept to your product/service offerings and optimize for all possible local searches!
What are the Steps to Get Started?
Below is a list of 6 things you can do right now:
Posted by: Rebecca Kotz
in Website Design on Mar 10, 2009
A large percentage of small businesses are using blogs today. In a report by Awareness, “74% of businesses with fewer than 500 employees use Web 2.0 technologies. Blogs are the most-used technology, being employed by 87% of respondents." They use their blog for real marketing or business purposes, for example to inform visitors about industry news, tips, opinions, products, etc. But one of the biggest benefits is blogging increases your rank, search engine optimization capabilities and the number/frequency of visits!
Quick Tips to Increase Blog Traffic
Below is a list of 7 tips for your blog:
Posted by: Rebecca Kotz
in Website Design on Feb 18, 2009
Web 2.0 is the second generation of the internet. It enables technology to be more efficient, effective, and customer-focused than Web 1.0 websites. (Web 1.0 is the first generation of the internet and refers to websites that do not have technical capabilities.) Today's online world is about empowering your customers with tools and technologies to interact with you and each other. At the same time, Web 2.0 helps small businesses and nonprofits lower costs and increase productivity.
According to a study by McKinsey, “70% of companies are using Web 2.0 technologies [social networking, RSS feeds and other website tools] to communicate with their customers because they believe it provides a competitive advantage and meets customer demands to help maintain their market position.”
Whether you are in B2C or B2B, marketing budgets are increasingly shifting to the internet because of two main reasons:
Posted by: Rebecca Kotz
in Website Design on Feb 11, 2009
In today's economy, we are all going online to find the products and services we need. The internet has become our one-stop shop research resource that far surpasses any other method. The projections for online purchases is really skyrocketing:
- By 2011, virtually everyone under the age of 55 will have used the internet to buy goods (PricewaterhouseCoopers LLP).
- Americans spent over $100 billion online in 2006, with a projected $225 billion in 2011.
- More than 85% of the world’s online population has used the Internet to make a purchase—increasing the market for online shopping by 40 percent in the past two years (2008 Nielsen Global Online Survey on Internet shopping habits).
- 68.6% of internet users shop online and use the web to research products and 55% say a big reason they shop online is to find products they can’t find offline (Forester Research from 2007).
- 70% of U.S. households now use the Internet to find local merchants and services (March 2005 The Kelsey Group).
Tips for Your e-Commerce Website
If you want to get an edge on the competition, you'll want to make sure you provide the best possible online shopping experience. Below are 8 tips that you'll want to consider as part of your e-commerce solution:
Posted by: Rebecca Kotz
in Website Design on Jan 22, 2009
Manufacturers have found many useful tools in Web 2.0, from making better decisions on the assembly line to tracking the delivery trucks. Below are two articles every manufacturer should read:
