Events Calendar

Word-of-mouth is a great form of marketing because it is about customers sharing their opinions with family, friends, employees, and co-workers. Social media is one of the best forms of word-of-mouth marketing!

On Facebook, Twitter and LinkedIn, people are discussing and recommending the products and services they encounter in both their personal and professional lives. Businesses are transitioning from traditional media to social media because of two main reasons:

1. That’s where the customers are. More than 74% of Americans are online, 350 million people have a Facebook account, and 50% of the LinkedIn users are the decision-makers in their companies.
   
2. It is more cost-effective than traditional media and advertising. A direct mail campaign to 10,000 people can cost thousands of dollars. The same number or people can be reached at a fraction of that cost. More than 50% of marketers are increasing their use of social media in 2010.

Attend this seminar to learn how to use Facebook, Twitter and LinkedIn to benefit your business, engage and build relationships with your target audience, and gain tips, tricks and strategies you can implement today!

Speaker

Rebecca Kotz (Web Marketing Consultant and President of GEMS Solutions, LLC) has more than 10 years experience as a public speaker, and 8 years experience in marketing communications, in both the corporate world and as an entrepreneur. She has an MBA from S.V.S.U., teaches marketing at Northwood University and has a passion for empowering business to harness the power of the Web!

Information

Date & Time: March 31, 2010 — 9:00 a.m. to 4 :00 p.m.

Location: Baker College of Flint, Technology Center, Rooms S128 and S130 (G-1050 W. Bristol Road, Flint, MI 48507)

Cost: $195 — Through a partnership between the Genesee Regional Chamber of Commerce and GEMS Solutions, LLC, this “Social Media for Business” seminar is available to GRCC members at a discounted rate! (Contact the chamber to get a discount code to use when registering!)