Attend this full-day seminar to shift your social media into high gear!

• It’s easy to “follow” or send a “tweet”… but does that produce real results? Stop thinking just about tactics and start implementing strategies.
• Do you want to leverage traffic? Learn how to integrate social media with your website to create a “machine” of traffic between the two.
• Don’t know what social media is really doing for you? Learn how to utilize research tools and measure your efforts to report your ROI.
• Want to know more beyond just the basics? Get advanced insights into tools and applications available to social media.
• Why update each social media account separately? Learn about tools to make updating and managing Facebook, Twitter, YouTube and LinkedIn easier.

Why social media? Social media is not a fad that will simply fade away; it has become a new way of marketing. Businesses that don’t participate will miss important opportunities to engage in conversations, find new customers, gain web traffic and SEO, as well as promote their brand. To leverage those opportunities, businesses must create and implement strategies to engage in social media and join the conversation. Compared to traditional media, it is a cost-effective alternative to promote and market your products and services in your target markets.

(This seminar includes lunch and a workbook.)