Posted by: Rebecca Kotz
in Social Networking on Jul 15, 2010
Microsoft has released a new capability for Outlook (both 2003 and 2007) that allows users to access their Facebook social network (as well as MySpace and LinkedIn) from their email inbox!
In Microsoft’s blog post, they describe the following capabilities available in this plugin:
Posted by: Rebecca Kotz
in Website Design on Jun 07, 2010
If you have a website and you’re not getting the traffic or results you want, what do you do? You could look at redesigning your website and add new features to increase the “calls to action” to empower your customers to contact you, submit requests, live chat, order online, etc.
But what if your website is already good or you don’t want to redo your website right now? Below are three options that can help people discover or rediscover your business and drive more traffic to your website!
Posted by: Rebecca Kotz
in Facebook on Apr 29, 2010
Are they “fans” or “likes”? With the recent change in Facebook, many people are confused about what to call Facebook business page fans. Facebook changed the way people are described when they click to become associated and participate in a Facebook page. They now count these users as the number of “People Who Like This Page.” The “liking” part makes more sense because of how Facebook users already interact, share and communicate. A huge reason for the change is Facebook wants to empower websites with “like” buttons to push more and more interactions back to Facebook.
Bottom line: Even though they click “like”, these people are still fans. So, a major goal for your business Facebook page is to continue to increase the number of fans.
Below are 3 tips to i
Posted by: Rebecca Kotz
in Social Networking on Mar 15, 2010
Online videos are a “hot” commodity that can bring real value to your business or nonprofit website. Not only do they help convey your message more effectively than text or photos, but they also give you a better online footprint!
Videos (like those posted on YouTube) are indexed by search engines. Videos can have a greater chance of being on page 1 than regular page text! It is estimated that for keywords that Google provides video results, you are 50 times more likely to appear on page 1, compared to regular website text.
Posted by: Rebecca Kotz
in Facebook on Nov 01, 2009
When a person joins Facebook, they have a personal profile. When a business or organization joins Facebook, they have a Fan Page or Group. Many times, I've seen businesses make the mistake of creating a personal profile for their business. Most of the time, it's because they didn't even know that there is a different "spot" for businesses on Facebook.
If you're looking to create a presence on Facebook to begin seeking all the benefits of the interactions, increased website traffic, personal connections, advanced tools, etc., then you need to understand "which type" of page you need to create. Below is an outline of some of the differences between the a Fan Page and a Group:
Posted by: Rebecca Kotz
in Social Networking on Oct 06, 2009
There are hundreds of social media sites, with more being born every day. The changing nature of online technologies means a new tool may already be popular since the writing of this article! It is hard to say what will happen next because no one can plan or regulate social media. However, there are three places that every business should explore using today: LinkedIn, Twitter and Facebook.
LinkedIn
LinkedIn is a social networking tool for professionals. Some businesses today are training their employees to use LinkedIn to increase their personal networks and business opportunities. It is the “new rolodex,” helping professionals stay connected as people move from job to job. It’s also a great way to connect with others to ask questions and advice, poll your target audience, share your experiences and post news about your business or industry.
Posted by: Rebecca Kotz
in Social Networking on Sep 14, 2009
Businesses are using social media tools to accomplish many goals that were once unachievable due to limited budgets or staff. As one example, expensive focus groups, surveys and market research is free or very low cost if conducted through social media. When using social media for business, it is important to understand the tools, set goals and measure results. According to Jupiter Research, 70 percent of viral marketers report increasing brand awareness as one of the most successful areas of their social marketing campaigns.
Although there are a multitude of ways that social media can be used to help businesses, below are three ideas:
Posted by: Rebecca Kotz
in Social Networking on Aug 20, 2009
Social media is not a fad that will simply fade away in a year or two. With the plethora of Web 2.0 tools and technologies, social media has become the new way of marketing. Businesses that don’t join in will miss important opportunities to engage in conversations, find new customers and promote their brand. Your marketing department can no longer determine what is published, who is interviewed and where information gets posted. The game has changed and conversations are happening with or without you. Business need to start pay attention to the conversations and provide information and interactions to support their brand.
Whether or not you want to engage in social media, there are three new marketing rules every business should follow:
Posted by: Rebecca Kotz
in Social Networking on Aug 18, 2009
Andy Rose from Rehmann Group posted a nice comment about one of the seminars we gave.
Posted by: Rebecca Kotz
in Social Networking on Jul 10, 2009
If you're using Twitter, Facebook or any other social networking site, you should be aware of the potential security dangers and vulnerabilities to your image and identity. "Members of online social networks may be more vulnerable to financial loss, identity theft and malware infection than they realize," according to a new survey from Webroot.
Whether you are a new Friend or an accomplished Twitterer, here are a few things you DON'T want to do:
Subscribe to RSS Feed
