Boost Your Web Pages with YouTube Videos

Online videos are a “hot” commodity that can bring real value to your business or nonprofit website.

Not only do they help convey your message more effectively than text or photos, but they also give you a better online footprint! Videos (like those posted on YouTube) are indexed by search engines. Videos can have a greater chance of being on page 1 than regular page text! It is estimated that for keywords that Google provides video results, you are 50 times more likely to appear on page 1, compared to regular website text.

So, how do you get into the video game? It’s all about the keywords and text associated with your video. Below are some important tips:

• File name: Use keywords in the name of the video file. 
• YouTube Post/Embed: Post your videos on YouTube, and then embed those YouTube videos into the appropriate pages on your website. 
• Good Descriptions: When posting your vide on YouTube, use keywords for the title, description, and tags.
• Drive Traffic: Post links to your videos on Twitter, Facebook, Delicious, and anywhere else you live online. The Google algorithms consider the number of times a video is viewed as part of the ranking. The video views on your website are included in that view total too!

We recommend that you create several videos, post them onto YouTube and then embed the videos into the appropriate pages on your website. This will increase the both the experience of your website visitor and the search rankings of your web page.

Please post in the comment section below links to the pages on your website with YouTube video embeds.

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