4 Reasons that Businesses and Nonprofits Should Have a Facebook Business Page

Managers and business owners know that Facebook is a business tool, but may not know why. They just know that “everyone else is doing it.” There are four reasons that I’d like to share with you today ....

1. Brand Visibility.

With 500+ million users, there are a lot of people ready to engage with you. The more “likes” (fans) of your business page, the greater your visibility to Facebook users. Facebook pages provide a web presence that empowers businesses and nonprofits with capabilities similar to a website. You can consider your Facebook Page as your “second” website because it allows for a message board, custom html or flash for creating a custom design, photo gallery to display products, event calendar to notify about upcoming events or take registrations, and much, much more!

2. Post Virality.

What you post on your Facebook page shows up in the News Feeds of your “likes” (fans). When they comment on your posts or share them with their friends, your information is being spread virally through the web. If you have 100 fans and they each have 100 friends, any single post could reach 10,000 people! Where else can you get that amount of exposure for FREE?

3. Web Searchability.

Facebook users can search the last 30 days of News Feed for status updates, photos, links, videos and notes being shared the Facebook Pages of they’re a “like” (fan). Facebook pages and profiles are also searchable on the internet. All of the content shared on Facebook Business Pages is indexed by search engines, and therefore can be found in search results on Google and Bing.

4. Salesability.

Yes, Facebook can help you sell your products and services! A June 2010 study by Syncapse (http://www.syncapse.com/media/syncapse-value-of-a-facebook-fan.pdf ) found that “Fans are 41% more likely than non-fans to recommend a fanned product to their friends. Fans spend [on average] an additional $71.84 on products for which they are fans compared to those who are not fans. Fans are 28% more likely than non-fans to continue using the brand.”

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