2011 Website Resolution: 14 Ideas to Boost Your Website

Monday, 03 January 2011

It’s common knowledge that websites can’t just be brochures.

Websites have to be dynamic, interactive and full of capabilities that your customers not only expect, but also demand from you. If you are ready to kick your website into full gear in 2011 and offer capabilities to meet or exceed those expectations, here’s a list of 14 possible capabilities you’ll want to consider adding to your website:

  1. Blog – Post interesting news, links, resources, opinions and information.
  2. Online Form – Capture the contact information of the leads on your website to follow-up with them.
  3. e-Newsletter System – Send emails through your website that people register to receive.
  4. RSS Feeds – Allow subscriptions to RSS feeds of your news, events, seminars, press releases or other information.
  5. Discussion Board – Provide a forum to discuss issues, questions or review products and/or services.
  6. Online Registration – Make it easy to buy tickets or sign-up for events, with payment processing.
  7. Interactive Event Calendar – Post events and descriptions into a calendar. Invite people to register online.
  8. Video Directory – Post videos online and allow viewers to rate the videos.
  9. Polls – Ask fun or serious marketing questions to get feedback and ideas.
  10. Surveys – Get opinions and targeted feedback pulls into a database for your review.
  11. Directory – Provide a contact directory to help people find the resource they need.
  12. e-Commerce Shopping System – Sell and process payments for your products and services 24/7.
  13. Live Chat – Empower potential customers to contact you while they're browsing your website.
  14. Donation Form – Make it easy for your patrons to donate.

and the list goes on and on ...

Web capabilities can help improve your business processes by lessening customer service calls, improving product/service understanding, increasing customer engagement and allowing lead generation, lead capture, and online sales! There are many possibilities and options for bringing business processes into your website.

So, what you're 2011 website resolution? Which capabilities do you need to implement this year?

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